Ripson will spearhead the regional and national campaign around the company’s expanded wellness products—perfect for holiday gifting
CHICAGO AND LA GRANGE, IL (July 12, 2021)—LUXXE | HONOR, a natural product and wellness company, selects Ripson Group, a Midwest-based communications agency specializing in public relations, marketing, advertising, social media, and more, as its agency of record. Ripson Group was tasked with creating awareness around the recent growth of the company and their latest product line launch.
“The word ‘honor’ plays a large role in my company and in how we present ourselves, pursue our dreams and balance the different seasons of life. This is at the very core of our message, and I immediately saw this value when I met with Ripson Group,” said Jennifer Del Giudice, owner and founder of LUXXE | HONOR. “Ripson’s strategic, innovative, and personal approach to their work is exactly the partnership we’re looking for in highlighting the growth of our company. We are thrilled to be working alongside them on this campaign.”
Ripson’s brand campaign will help re-establish the growth seen since the pandemic slowdown as well as highlight the new line of wellness products such as body oils, facial serums, mists, and deodorant. The team will also drive awareness around the La Grange wellness center as the flagship site and the central location for product testing. Ripson Group will manage the overall marketing strategy and implementation for the national campaign launch later this fall, which will include digital marketing, maintaining the e-commerce web site, advertising, media buying, video production, media relations, and social media.
“We are thrilled that LUXXE | HONOR has chosen our company to tell their story, share their growth, and drive awareness around their expanded product lines,” said Lisa Ripson, CEO and Founder of Ripson Group. “As a business both run and operated by women, it is inspiring to see the dedication, creativity, and compassion they have for providing wholesome and clean products to their customers. Using our insights and techniques from previous work, we are eager to showcase our talented client’s therapeutic wellness products and services.”
Since 2007, Ripson Group continues providing their vast skill and knowledge to the communications and digital media field. Their experience spans multiple venues including helping clients who work in B2B business as well as the restaurant, retail, hospitality, and wireless telecom industries. To learn more about Ripson Group, its clients, and services, visit www.ripsongroup.com. To learn more about LUXXE | HONOR, visit www.luxxehonor.com.
About Ripson Group
Ripson Group is a Midwest based full-service boutique public relations and marketing agency with offices in Chicago and Bettendorf, Iowa. The company was founded in August 2007 in Chicago’s West Loop by Emmyaward winning news producer Lisa Ripson. Ripson also worked at Edelman Chicago headquarters office prior to her founding of her own company. Storytelling expertise is at the heart of this Midwestern company. For more information and case studies, go to www.ripsongroup.com.
About LUXXE | HONOR
LUXXE | HONOR is a natural product company coupled with wellness services. The company’s goal is to create healthy, clean products for their consumers as well as to educate others on the benefits of living a happy lifestyle. Originally named Luxxe Organix Wellness Studio + Natural Product Company by founder Jennifer Del Giudice, it was not until 2017 that the company made the name change to LUXXE | HONOR. All-natural wellness products are marketed as non-toxic, authentic, and premium quality. Services can be booked through their website; including facials, energy coaching, massage and reiki. The products sold include therapeutic essential oil blends and aromatherapy.
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